83 | PR for Small Businesses: How to Get Earned Media That Actually Matters with Holly Mitton
Update: 2025-07-22
Description
Ever gotten a DM saying, “We’d love to feature you in Forbes... for $250”?
Or seen someone on the Today Show and wondered how they actually got there?
In this episode, we’re talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle.
I’m joined by PR expert Holly Mitton of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It’s not all glitz and glamour, and it’s definitely not all pay-to-play.
If you’ve ever thought PR was out of reach, or felt totally confused by the mixed messages and shady pitches in your inbox, this is the episode for you.
🎙️ In This Episode:
- What “earned media” actually means
- Why those paid magazine features might not be the best use of your money
- How small businesses can DIY their PR without a $20K agency retainer
- Smart strategies for finding and pitching journalists (even without a media list)
- Realistic expectations for results, timelines, and ROI
- When to hire a pro, and what red flags to look for in a PR proposal
🔗 Links Mentioned:
- Read the full shownotes: https://thekarareport.com/83
- Learn more about working with Holly: https://www.littlebirdboston.com/
- Follow Holly on Instagram: https://www.instagram.com/hollylittlebirdbostonpr/
- Learn more about working with our team: https://thekarareport.com/services
- Follow me on Instagram: https://instagram.com/thekarareport
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